About Us

Hey! We’re Jay and Danielle, a married couple from Newcastle, Australia, and the founders of Sunny Seekers.

Before kids, we loved being outdoors — whether it was a day at the beach or a simple walk in the sun. But once our daughter came along, we quickly realised how hard it had become. The packing, the chasing, the meltdowns… it felt easier to just stay inside.

But we didn’t want to lose that part of our lifestyle. So we started Sunny Seekers to help parents like us make getting outside with kids feel less like a mission and more like a memory.

We saw a gap — not enough products designed to actually make a parent’s job easier outdoors. So we created our own. From hooded towels to shoulder carriers and everything in between, our gear is built to reduce the stress and bring back the fun.

We believe the best memories are made under the sun — and we’re here to help you get there more often.

Thank you for stoping by to get to know the why behind Sunny Seekers and our little family.